I'm Luca ─ Lead Designer specialising in user research, product strategy and design systems, focus on the space between design and engineering, building digital products that work at scale.
Selected Work
A collection of projects from the past and the present
Telegraph Design System
The Telegraph
Design, strategy and orchestration of the Telegraph Design System, translating design into scalable, production-ready code components while ensuring consistency across digital products.
Credits
Dominic Ward, Becky Trecy, Cali Mackrill, Eoin Tunstead, Telegraph Product Design.
Sky TV & Broadband
Sky Creative
Design, Interaction and A/B Testing for Sky Triple Play, Television and Broadband, driving product improvements through experimentation, analysis and user-focused design.
Credits
Daisoo Lee, Simone Heineck, Mandy Achungo, Sky Creative.
FP Company Website
Foster + Partners
Design of the Foster + Partners company website, translating business requirements into a scalable, modular and intuitive design language while maintaining the studio's distinctive visual identity.
Credits
Shaula Zanchi, Richard Wincott, Charlene Vas, Luke Whetton, Information System Department.
FP Design System + Intranet Platform
Foster + Partners
Design and development of Foster + Partners' Design System and Intranet platform, defining a scalable, modular and fully customisable framework that serves as the central digital workplace for over 5000 employees worldwide.
Credits
Shaula Zanchi, Richard Wincott, Charlene Vas, Luke Whetton, Information System Department.
High Road West
Fluid & Soundings
Design and front-end development for the High Road West consultation platform, creating a colourful, modular and engaging digital experience for public engagement.
Credits
Sarah Khamisi, Iain Glover, Fluid & Soundings.
Royal Brompton Hospital
Fluid & Soundings
Print design for the Royal Brompton Hospital newsletter as part of the local consultation process, creating a foldable brochure that simplify communication through structured layout and data visualisation.
Credits
Sarah Khamisi, Iain Glover, Fluid & Soundings.
Brent Cross South
Fluid & Soundings
Design and front-end development for the Brent Cross South consultation project, creating a website and newsletter that communicate through a minimal and modular design language, resulting in a distinctive and recognisable user experience.
Credits
Sarah Khamisi, Iain Glover, Fluid & Soundings.
Get in Touch
Career
Contact
I'm Luca ─ Lead Designer specialising in user research, product strategy and design systems, with over 10 years of experience. I focus on the space between design and engineering, building digital products that work at scale.
From token architecture to data visualisation, my experience spans UI/UX design, front-end development and design management — equally comfortable setting design standards, mentoring teams and shipping code.
I'm available for lead and management roles and design system consultancy. If you'd like to work together or to discuss a more comprehensive portfolio, please get in touch.
The Telegraph
Lead Product Designer - Design System
2025─Present
● Ownership: Lead the design, strategy and orchestration of the Telegraph design system, ensuring cross-platform consistency between web and native apps.
● Design Architecture: Defining design token taxonomies (primitive / semantic) and documentation to govern accessibility and brand integrity.
● Engineering Alignment: Partnering with DesignOps and engineering to build a React-based component library mirrored in Figma.
● Optimization: Leveraging A/B testing and user research to iteratively improve engagement and readability across high-traffic digital products.
● Mentorship: Mentoring internal teams and providing training to drive system adoption, while defining the standards for accessibility, inclusivity and design excellence.
www.telegraph.co.uk
Sky Creative
Senior UX/UI Designer
2022─2024
● Product Strategy: Partnered with creative directors and product managers to deliver products and services from concept to final hand-off, including product guidelines, design systems, web design and landing pages.
● Product Evolution: Modernized legacy UI patterns to improve performance and brand translation across platforms.
● Validation: Executed usability testing and refined user flows to boost conversion rates and streamline the customer journey.
● Digital Execution: Translated legacy brand identities into high-standard digital products, ensuring visual excellence and UX consistency across all platforms and campaign touchpoints.
www.creative.sky
Foster + Partners
Associate | Lead UX/UI Designer
2019─2022
● Strategic Leadership: Collaborate with the head of information systems and senior partners to clarify project goals, user needs and strategic intent.
● Team Management: Led a multidisciplinary squad of designers and developers, overseeing the full design lifecycle of enterprise-level tools.
● Modular Frameworks: Conceptualized modular layouts for data-heavy applications, ensuring visual clarity and functional simplicity.
● Cross-Functional Alignment: Partnered with senior leadership and business analysts to translate strategic intent into cohesive, user-focused solutions across the full development stack.
www.fosterandpartners.com
Fluid Office
Senior Digital Designer
2018─2019
● Information Design: Delivered complex data visualizations and digital assets for urban redevelopment projects, translating planning data for public engagement.
● Multimedia Design: Designed data-driven visual narratives for both print and digital, balancing creative impact with the clarity required for complex urban planning data.
● End-to-end Delivery: Manage end-to-end design processes ensuring timely and effective delivery.
www.fluidoffice.co.uk - offline
Soundings
Digital / Web Designer
2017─2018
● Responsive Development: Designed and developed custom WordPress-based platforms, prioritizing web performance and cross-device compatibility.
● Creative Direction: Collaborated on visual identities for community consultation, ensuring a consistent brand voice across all media.
● Project Ownership: Managed the full design lifecycle from initial brief to final deployment, coordinating with stakeholders to deliver accessible, high-performance solutions across all touchpoints.
www.soundings.co.uk - offline