Design Systems ─ Product Strategy ─ User Research ─
Design Systems ─ Product Strategy ─ User Research ─
I'm a Lead Designer specialising in product strategy, user research and design systems.
Focusing on the space between design and engineering.
Selected Work
Selected Work
Portfolio available on request
Telegraph Design System
The Telegraph
Design, governance and orchestration of the Telegraph Design System, translating design into scalable, production-ready code components while ensuring consistency across digital products.
Sky TV & Broadband
Sky Creative
Design, Interaction and A/B Testing for Sky Triple Play, Television and Broadband, driving product improvements through experimentation, analysis and user-focused design.
FP Company Website
Foster + Partners
Design of the Foster + Partners company website, translating business requirements into a scalable, modular and intuitive design language while maintaining the studio's distinctive visual identity.
FP Design System + Intranet Platform
Foster + Partners
Design and development of Foster + Partners' Design System and Intranet platform, defining a scalable, modular and fully customisable framework that serves as the central digital workplace for 9000+ employees worldwide.
High Road West
Fluid & Soundings
Design and front-end development for the High Road West consultation platform, creating a colourful, modular and engaging digital experience for public engagement.
KX 10000 01 - Data Visualisation
Fuid & Soundings
For the King's Cross regeneration program, I used data visualisation and editorial design to turn complex planning information into engaging visual narratives.
Get in touch
Get in Touch
Career
If you’re looking to collaborate, build something new or bring more structure to an existing design practice, I’d be happy to hear from you.
I’m currently available for Lead Design and Management opportunities, Design System consultancy and selected collaborations across product, technology and AI ─ equally comfortable setting design standards, mentoring teams and shipping code.
Whether you’re building a team, scaling a design system or exploring a new idea, feel free to get in touch.
Portfolio available on request.
Career
The Telegraph
Lead Product Designer - Design System & Newsroom AI
2025─Present
Ownership: Lead the design, governance and orchestration of the Telegraph design system, ensuring cross-platform consistency between web and native apps.
Design Architecture: Defining design token taxonomies (primitive / semantic) and documentation to govern accessibility and brand integrity.
Engineering Alignment: Partnering with DesignOps and engineering to build a React-based component library mirrored in Figma.
Optimization: Leveraging A/B testing and user research to iteratively improve engagement and readability across high-traffic digital products.
Mentorship: Mentoring internal teams and providing training to drive system adoption, while defining the standards for accessibility, inclusivity and design excellence.
www.telegraph.co.uk
Sky Creative
Senior UX/UI Designer
2022─2024
Product Strategy: Partnered with creative directors and product managers to deliver products and services from concept to final hand-off, including product guidelines, design systems, web design and landing pages.
Product Evolution: Modernized legacy UI patterns to improve performance and brand translation across platforms.
Validation: Executed usability testing and refined user flows to boost conversion rates and streamline the customer journey.
Digital Execution: Translated legacy brand identities into high-standard digital products, ensuring visual excellence and UX consistency across all platforms and campaign touchpoints.
www.creative.sky
Foster + Partners
Associate | Lead UX/UI Designer
2019─2022
Strategic Leadership: Collaborate with the head of information systems and senior partners to clarify project goals, user needs and strategic intent.
Team Management: Led a multidisciplinary squad of designers and developers, overseeing the full design lifecycle of enterprise-level tools.
Modular Frameworks: Conceptualized modular layouts for data-heavy applications, ensuring visual clarity and functional simplicity.
Cross-Functional Alignment: Partnered with senior leadership and business analysts to translate strategic intent into cohesive, user-focused solutions across the full development stack.
www.fosterandpartners.com
Fluid Office
Senior Digital Designer
2018─2019
Information Design: Delivered complex data visualizations and digital assets for urban redevelopment projects, translating planning data for public engagement.
Multimedia Design: Designed data-driven visual narratives for both print and digital, balancing creative impact with the clarity required for complex urban planning data.
End-to-end Delivery: Manage end-to-end design processes ensuring timely and effective delivery.
www.fluidoffice.co.uk - offline
Soundings
Digital / Web Designer
2017─2018
Responsive Development: Designed and developed custom WordPress-based platforms, prioritizing web performance and cross-device compatibility.
Creative Direction: Collaborated on visual identities for community consultation, ensuring a consistent brand voice across all media.
Project Ownership: Managed the full design lifecycle from initial brief to final deployment, coordinating with stakeholders to deliver accessible, high-performance solutions across all touchpoints.
www.soundings.co.uk - offline